News Article

To the Max

Lane, Broderick schedule return to Broadway's ''Producers.'' They'll return to the musical for 14 weeks beginning Dec. 30

Let the creative accounting begin. After months of speculation and Broadway buzz, Nathan Lane and Matthew Broderick have finally nailed down dates for their return to the roles they created in ''The Producers.'' They'll have a 14-week run, from Dec. 30 to April 4, with tickets going on sale Nov. 16, the New York Times reports.

Based on the Mel Brooks movie, the 2001 musical was a box office phenomenon and won Tonys in every category for which it was nominated (an unprecedented 12 wins), including a Best Actor trophy for Lane, who beat Broderick. But the two left the show after a year, and ticket sales have since dropped as the roles of larcenous producers Max Bialystock and Leo Bloom have been filled by lesser-known actors. According to the League of American Theaters and Producers, the show's revenues have dipped 20 percent over the last year and was playing last week to a house only 69 percent full.

For 112 performances, however, the show may set box office records again. The Times estimates that the Lane-Broderick run could earn as much as $1.3 million a week. The show may also set a record on its second night, when top tickets will go for $1,500, including a post-show champagne dinner overlooking the New Year's Eve festivities in Times Square. (On other nights, regular tickets will range from $30 to $100, with ''inner circle'' seats going for $480.) For lifting the show out of its box office doldrums, Lane and Broderick will each earn $100,000 a week, the Times reports.

Originally posted Nov 05, 2003