Whoever said winning isn't everything sure got it right -- for the American Music Awards, at least. At Los Angeles' Shrine Auditorium, host Jimmy Kimmel and stars who perform or present at the Nov. 16 AMA broadcast (airing live on ABC, 8 p.m. EST) will take home a duffel bag of swag worth $31,000 (in honor of the awards' 31st anniversary), courtesy of celeb promotion company Hollywood Connection.
And that's if they're not even NOMINATED for an award! So, at the end of the night celebs like Britney Spears, Clay Aiken, Ryan Seacrest, Justin Timberlake, and Jessica Alba will be carrying home a heavy load -- of complimentary goodies.
Dick Clark, executive producer of the show, says ''I understand it's going to take at least two oversized bags for each of them to carry away the loot.'' In addition to the preassembled bags, performers and presenters will have access to a tent backstage where they can pick out additional items.
Some of the things stars can carry off, either in their premade bags or from the extra-bonus tent, are:
• Baja Fresh VIP Pass, which lets celeb and 5 friends eat free for a year from the nationwide Mexican restaurant chain (worth up to $20,000)
• Lasik eye surgery ($5,200)
• Vacation getaway to Jamaica ($2,100)
• Ben & Jerry's ice cream for a year ($2,000)
• Tempur-Pedic mattress ($2,000)
• American Airlines roundtrip first-class flight (Value varies depending on destination)
• One-year membership to 24 Hour Fitness, a national health-club chain ($1,000)
• A Vialta Beamer video phone ($400)
• Hot-air balloon ride, courtesy of Soaring Adventures, available nationwide ($395)
• Samsonite luggage ($200)
• Weber Q Grill ($200)
• Home microbrewery system ($40)
• CASAMODA S'mores Maker ($35)
• Godiva chocolates ($30)
But, hey, it's not a totally free ride. Britney et. al WILL need to provide the limos to cart the stuff away. And who says stars have it easy?