Burning Question

Q Elf may be a Christmas fantasy flick, but it's filled with real-life products. So why does Will Ferrell's North Pole naif find himself pulling off a fake Santa's beard in NYC's Gimbel's, a department store that's been closed for more than a decade?

A ''Macy's was very receptive. We could have gotten a float in the parade,'' says director Jon Favreau, who wound up paying homage to Miracle on 34th Street with the Gimbel's nod. ''But Macy's will not do anything that depicts their Santa Claus as anything but real. They have the real Santa Claus. So I don't know how you argue with that.''

You Might Also Like

• Movie Review Elf (Nov 07, 2003) | Lisa Schwarzbaum
• All About Elf
• In the News Will Ferrell may star in ''Elf'' sequel (Nov 07, 2003) | Gary Susman
• News + Notes Elf to Neo: Buh-Bye! (Nov 07, 2003) | Joshua Rich
• Box Office 'Elf' Worth (Nov 07, 2003)
• Movie News ''Red-band'' trailers are greenlit (Apr 18, 2008) | Nicole Sperling