Style Sheet

Label Makers

Time was, celebrities had to be of a certain level, like J. Lo and P. Diddy (or at least Jaclyn Smith), to merit their own clothing line. But now it seems anyone with a SAG card and a dream can indulge her designer aspirations, with Taryn Manning, Jaime Pressly, and syndication queen Pamela Anderson each at work on a fashion line. ''It's all stretch fabric,'' says Pressly of her lingerie collection, J'aime (below). Manning, best known for playing Eminem's ex in 8 Mile, describes her upcoming Born Uniqorn line -- yes, that's how she spells it -- as ''street meets bohemian.'' As for the moniker? ''Unicorns are just cool,'' she says. ''They're not real -- they're make-believe, gorgeous, strong horses with horns.'' C-list or not, she deserves an Oscar just for saying that with a straight face.

-- additional reporting by Alice M. Lee and Nick White

Originally posted Jan 16, 2004 Published in issue #746 Jan 16, 2004 Order article reprints

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