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The Why Aren't You Watching? Award goes to...
Alicia SilverstoneFOR ''Miss Match''
WHY? Silverstone's starring role on NBC's ''Miss Match'' was supposed to be one of 2003's great comeback stories. After all, as divorce lawyer-matchmaker Kate Fox, the 27-year-old actress has proved as delightful and clever as she did nearly a decade ago, when she played a similar character in the movie ''Clueless.'' Plus, her show is a fizzy cocktail that hews closely to the formula of series creator Darren Star's other show, ''Sex and the City'': sex, sociology, and shoe shopping. Unfortunately, Friday night's mismatched ratings battles have seen Silverstone clobbered by rival cuties Amber Tamblyn (''Joan of Arcadia'') and Kelly Ripa (''Hope and Faith''). Maybe a Golden Globe would give Silverstone a fighting chance.
(Golden Globe nomination: Best Actress in a Musical or Comedy Series)
