The Ratings

Trump Card

Donald Trump demonstrated the art of the debut with the Thursday launch of his NBC reality show, The Apprentice (7th). Boosted by a Must See slot after Friends (3rd), the Donald banked 18.5 million fans; his corporate Survivor will move to its Wednesday-night home starting with episode 3. Other reality debuts weren't quite so posh: The Peacock net's Average Joe: Hawaii (45th) lived up to its name, while ABC's Celebrity Mole Yucatan (70th) went underground. The WB's Surreal Life (82nd) pulled in 5.3 million viewers, making it an improvement over former time-period occupant Tarzan. Football continued to win the weekends, with New England's Saturday play-off victory over Tennessee (2nd) scoring for CBS and the Packers-Eagles matchup Sunday afternoon fueling Fox's prime-time players The Simpsons (12th) and The Bernie Mac Show (37th).

TOP 30

[BOX]

TOP 30

VIEWERS* LAST WEEK 1 27.5 CSI CBS, Thursday, 9 P.M. 3 2 25.9 FOOTBALL: TITANS VS. PATRIOTS CBS, Saturday, -- 8:15 p.m. 3 25.5 FRIENDS NBC, Thursday, 8 p.m. 17 4 22.8 ER NBC, Thursday, 9:59 p.m. 57 5 20.4 CSI: MIAMI CBS, Monday, 10 p.m. 5 6 19.1 EVERYBODY LOVES RAYMOND CBS, Monday, 9 p.m. 5 7 18.5 THE APPRENTICE NBC, Thursday, 8:37 p.m. -- 8 18.2 WITHOUT A TRACE CBS, Thursday, 10:01 p.m. 11 9 18.0 LAW & ORDER NBC, Wednesday, 10 p.m. 40 10 16.8 TWO AND A HALF MEN CBS, Monday, 9:31 p.m. 12 11 16.4 CSI (R) CBS, Thursday, 8 p.m. -- 12 16.3 THE SIMPSONS Fox, Sunday, 8:26 p.m. -- 13 16.1 LAW & ORDER: CRIMINAL INTENT NBC, Sunday, 9 p.m. 10 14 15.4 LAW & ORDER: SVU NBC, Tuesday, 10 p.m. 24 15 15.2 COLD CASE CBS, Sunday, 8 p.m. -- 16 14.8 FEAR FACTOR NBC, Monday, 8 p.m. 23 17 14.5 NAVY NCIS CBS, Tuesday, 8 p.m. 24 18 14.0 MOVIE: CAST AWAY ABC, Monday, 8 p.m. -- 19 13.9 PEOPLE'S CHOICE AWARDS CBS, Sunday, 9 p.m. -- 20 13.5 STILL STANDING CBS, Monday, 8:30 p.m. -- 21 13.3 THE KING OF QUEENS CBS, Wednesday, 9 p.m. 45 13.3 THE WEST WING NBC, Wednesday, 9 p.m. 68 23 13.2 LAS VEGAS NBC, Monday, 9 p.m. 35 24 12.7 YES, DEAR CBS, Monday, 8 p.m. -- 12.7 LAW & ORDER: CRIMINAL INTENT (R) NBC, Sunday, -- 10 p.m. 26 12.5 JUDGING AMY CBS, Tuesday, 10 p.m. 33 27 12.3 JAG CBS, Friday, 9 p.m. -- 28 12.1 JOAN OF ARCADIA CBS, Friday, 8 p.m. -- 29 12.0 DATELINE NBC NBC, Friday, 8 p.m. 15 12.0 60 MINUTES II CBS, Wednesday, 8 p.m. 42

* IN MILLIONS WEEK OF JAN. 5-11, 2004 SOURCE: NIELSEN MEDIA RESEARCH

Originally posted Jan 23, 2004 Published in issue #747-748 Jan 23, 2004 Order article reprints