Music Article

Behind the Music

A look at the loot stars will get at the Grammys. Justin Timberlake, Christina Aguilera, and OutKast are just a few of the lucky celebs who'll walk away with a gift bag worth more than $20,000 on Feb. 8

GOTTA 'LOVE' THAT Thanks to her ''Dangerous'' performance, Record of the Year nominee, Beyonce, will take home a gift bag
Image credit: Grammy Gift Bags: Kevin Winter/Getty Images
GOTTA 'LOVE' THAT Thanks to her ''Dangerous'' performance, Record of the Year nominee, Beyonce, will take home a gift bag

Musicians always say it's an honor just to be nominated for a Grammy, but in fact the real honor (next to winning, of course!) is being asked to be a performer or presenter. Why, you ask? This year at the 46th Annual Grammy Awards Feb. 8 (airing live on CBS, 8 p.m. EST) performers and presenters such as the White Stripes, Justin Timberlake, Christina Aguilera, Norah Jones, Sting, OutKast, and Beyoncé will take home something almost as big as a pop diva's ego -- luggage filled with products worth more than $20,000, courtesy of Distinctive Assets, an L.A.-based entertainment-marketing company.

Some of the gifts celebs will have their assistants carry off for them:
• Lasik eye surgery, compliments of Assil Sinskey Eye Institute in Santa Monica, Calif. ($5,200)
• Certificate for a one-year bicoastal membership to the Sports Club/L.A. ($4,000)
• Tempur-Pedic mattress ($2,000)
• Voucher for a two-night stay at Fisher Island in Florida ($1,600)
• Spa services redeemable at Avia Spa in California ($1,000)
• Skin care services at Epione of Beverly Hills ($1,000)
• Round-trip ticket to anywhere Song Airlines flies ($600)
• Invicta watch ($400-1,000)
• Apple iPod ($400)
• Delsey luggage ($400)
• Nintendo Gameboy Advance SP and an assortment of games ($200)
• Da'mage jeans ($200)
• Elliott Lucca handbag ($160)
• Tigi beauty products ($85)

Maybe the old adage should be rewritten for the age of swag: It doesn't matter if you win or lose (or even get nominated), it's how much free stuff you can get.

Originally posted Feb 02, 2004
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