News Article

A Pokey Idea

How's this for creepy? To promote the DVD release of Oz: The Complete Third Season, HBO built a prison tower -- complete with lifelike armed guards -- to bully midtown-NYC crowds into buying the jailhouse drama. Sure, it's disturbing, considering the times, but the ominous marketing stunt definitely got New Yorkers to actually look up.

Originally posted Mar 12, 2004 Published in issue #755 Mar 12, 2004 Order article reprints