News Article

Slimy Swag of the Week

Body Jewelry

By Alice M. Lee | Apr 16, 2004

Presenters and performers at this year's Nickelodeon Kids' Choice Awards (including the Olsen twins and Jamie Lynn Spears, left) received $750 gift certificates from L.A.'s BellyBella, which makes midriff baubles that have adorned the likes of Paris and Britney. ''[These celebrities] are role models to our customers,'' says BellyBella president Claudio Gutierrez. Because every little girl should aspire to be Paris Hilton?

Originally posted Apr 16, 2004 Published in issue #760 Apr 16, 2004 Order article reprints