News Article

Trump: The World's Best Hyperbole-O-Meter

Donald Trump can't handle the truth

The Oxford American Dictionary says trump means an advantage involving surprise. It can also signal a tendency to fabricate. Which might explain the Donald's recent declarations, ranging from the suspect (I'm the highest-paid guy on TV!) to the erroneous (I have the No. 1 show!). Sources close to The Apprentice say Trump's salary next season will be around $180,000 per episode -- far from the Friends-like coin he bragged about earning in April 19's Fortune (though profit participation could increase his pay). ''I've never seen accurate numbers printed [regarding Trump's earnings],'' admits agent Jim Griffin. Because hyperbole is so much more Trump.

[Hyperbole-O-Meter: Low = 1, High = 7]

OH, DONALD! ''I'm the biggest developer in New York, by far.... I'm building...one of the largest buildings built in Chicago -- the largest building since the Sears Tower.'' 2/27, Larry King Live [Hyperbole-O-Meter: 5]

SO YOU SAY... The Apprentice drew ''more than anybody [that] has applied in the history of television for a show.'' 2/27, Larry King Live [Hyperbole-O-Meter: 6]

HUH? The Apprentice has ''really smart people, and they're being eaten alive by the jungle of New York and by Trump.'' 3/27, The Ellen DeGeneres Show [Hyperbole-O-Meter: 4]

NOT SO FAST ''Nobody's better than me. I'm a ratings machine. I've got the No. 1 show.... I'm about to become the highest-paid TV personality in America.'' 4/3, SNL [Hyperbole-O-Meter: 7]

UM, MAYBE? ''As you've probably heard...over one million people have applied for Apprentice 2.'' 4/7, The Tonight Show [Hyperbole-O-Meter: 5]

YEAH, BUT... ''All of the networks wanted me...to do a reality show. And I turned them down -- every network.'' 4/8, Oprah [Hyperbole-O-Meter: 3]

NO ARGUMENT HERE ''[I'm] the most efficient human being.'' 4/19 Fortune magazine [Hyperbole-O-Meter: 2]

YOU GOT US! ''Billionaire authors with...skyscrapers and hit prime-time series are the rarest of all.'' Trump: How to Get Rich [Hyperbole-O-Meter: 1]

Originally posted Apr 23, 2004 Published in issue #761 Apr 23, 2004 Order article reprints
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