Movie Article

Lessons From History

What's Hollywood's formula for making a blockbuster? - A look at ''Titanic'' and ''Apollo 13's'' winning components

What's Hollywood's formula for making a blockbuster?

As the dust settles after Disney's disappointing Alamo opening (a $95 million event picture once supposed to be the studio's Oscar tentpole), it's time for Hollywood to remember how to make a historic disaster movie -- without making a historic movie disaster. Herewith, some helpful formulas proven by Titanic and Apollo 13:

LOVE + BOAT + PERIL x CELINE DION = Titanic's $29 MILLION OPENING

SPACE + SHIP + OPIE x PROBLEM = Apollo 13's $25 MILLION OPENING

ALAMO - OPIE + COONSKIN - WOMEN = The Alamo's $9.1 MILLION OPENING

Priii-vate eyes...they're watching you! (clap, clap) Hall and

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Priii-vate eyes...they're watching you! (clap, clap) Hall and Oates to be inducted into Songwriters Hall of Fame June 10 in NYC

Originally posted Apr 23, 2004 Published in issue #761 Apr 23, 2004 Order article reprints