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Item Of The Week

Rimtech Watch

With MTV's ''Pimp My Ride'' revving up the ratings, designers are betting souped-up car style doesn't end with the wheels. Haimov & Co. recently unveiled the sparkly RimTech watch (right, priced from $3,600 to $16,000), which has a diamond face that spins like high-tech rims. Notes ''Ride'' host Xzibit: ''If you already have a nice car, you best be pimpin' yourself.''

Originally posted May 21, 2004 Published in issue #766 May 21, 2004 Order article reprints

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