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'Contender' Vittles

Stallone introduces health food line. If you drink his protein shakes and eat his pudding, maybe you'll become as ripped as Rocky or Rambo

Sylvester Stallone | GETTING STRONGER Stallone enters the fitness food game
Image credit: Sylvester Stallone: Geoff Gallo
GETTING STRONGER Stallone enters the fitness food game

''Yo, Adrian, bring me some pudding!'' OK, Rocky Balboa never said that, but he might have, had he gone to a GNC store to buy Sylvester Stallone's new line of nutrition products, called ''Instone.'' At a press conference on Wednesday at New York's Planet Hollywood restaurant, Reuters reports, the star of the ''Rocky'' and ''Rambo'' franchises announced the introduction of his new health food products, including energy capsules, protein shakes, and a low-carb pudding called ''Intake Go.'' ''I feel young again,'' the 57-year-old actor said while eating some of the pudding. ''I wish my mother had made me this.''

Stallone said he was inspired to create the Instone products (which will be available exclusively at GNC outlets starting next month) seven years ago, when he was taking off the 44 pounds he'd gained to play a slow-moving sheriff in ''Copland.'' The shakes will come with a fitness DVD starring Stallone. Most of the products, however, will be suitable for anybody, not just bodybuilders and dieters, he said. ''I wake up in the morning and I literally make this for my kids because they enjoy it.''

Stallone is in New York scouring gyms for amateur boxers to star in his upcoming reality competition, ''The Contender,'' due next season on NBC. No word on whether the boxers will be filmed drinking Instone shakes, or whether the pudding will come in a Rocky Road flavor.

Originally posted May 20, 2004
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