News Article

Destiny Style

Fans will soon be able to dress just like Beyonce. The singer just announced plans for a 2005 clothing line based on the fashions of her mother, Tina Knowles

After months of fashion-industry buzz, Beyonce (along with stylist mom Tina) announced a deal with NYC-based apparel company Kids Headquarters -- which also produces Jay-Z's Rocawear label -- to create a clothing line debuting in 2005. Tina has always designed for her daughter; her latest creation was the gold dress Beyonce wore to this year's Grammys. The collection will feature, in the words of Mama Knowles, ''sexy, pretty, classy clothes.'' But will a market flooded with celeb labels shell out for Beyonce's wares? ''As long as the creative direction is good,'' says celebrity stylist Danna Weiss, ''there's no reason it shouldn't sell.'' Can clothes be too booty-licious?

Originally posted May 28, 2004 Published in issue #767 May 28, 2004 Order article reprints
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