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Movie Commentary

Characters With Clout

From Shrek to SpongeBob, here are the 10 fictional stars who have the longevity, fame, and money-making power to rule Hollywood
By Joshua Rich
Joshua Rich
Joshua Rich is a staff editor for EW.com
| May 26, 2004
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The 10 fictional stars who rule Hollywood | 14478__spongebob_l
Spongebob Squarepants: Everett Collection

SpongeBob Squarepants

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Nickelodeon's clever cleaning product has built a pan-demographic following, thanks to products like plush toys and toothpaste (his $800 million licensing value rivals Spidey's). Paramount's November movie will go a long way toward proving whether the kid-friendly character can expand his all-important adult cult.

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