Why SpongeBob Squarepants made our list of powerful characters
Nickelodeon's clever cleaning product has built a pan-demographic following, thanks to products like plush toys and toothpaste (his $800 million licensing value rivals Spidey's). Paramount's November movie will go a long way toward proving whether the kid-friendly character can expand his all-important adult cult.
Add your comment
The rules: Keep it clean, and stay on the subject or we might delete your comment. If you see inappropriate language, e-mail us. An asterisk * indicates a required field.