Both a back story to ''The Blair Witch Project'' and a fraudulent PR masterpiece to rank with the Hitler diaries and P.T. Barnum's Feejee Mermaid, ''Curse'' is a 44-minute movie ad that never says it's an ad -- that concocts fake newscasts, archival film clips, and a hilariously trippy early-'70s documentary called ''Mystic Occurrences ''to buttress its case that ''The Blair Witch Project'' is the real deal.
It's required viewing if you want to understand the ''Blair Witch'' phenomenon.
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