Movie Article

Ploy of the Week

Movie Trailer Tees

Set in 2035, Will Smith's July sci-fi flick ''I, Robot'' has an appropriately futuristic marketing tool: video T-shirts. Worn by ''brand ambassadors,'' the high-tech duds feature an 11-inch monitor and speakers that bring the movie's trailer to malls, beaches, and other high-profile spots. The sandwich board has come a long way, baby.

Originally posted Jun 04, 2004 Published in issue #768 Jun 04, 2004 Order article reprints

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