News Article

Queer channel

MTV to launch gay-friendly cable channel -- The network will be unveiling LOGO, which is slated to air movies and TV shows, such as ''The Birdcage'' and ''Queer Eye,'' in February 2005

Cable TV is finally coming out of the closet. On Feb. 17, 2005, MTV Networks will launch LOGO, a basic-cable channel with a round-the-clock roster of gay-friendly programming. (Already in the vault: at least 100 films, including ''Gods and Monsters,'' ''Thelma & Louise,'' and ''The Birdcage''.) LOGO won't reveal its full lineup until July, but the channel claims to already have more than 40 original programs in development. Aside from trying to profit from the success of homo-heavy shows like Bravo's ''Queer Eye'' and Showtime's ''The L Word,'' why launch now? ''It's like having a baby -- there's never a perfect time,'' says MTV Networks prez Judy McGrath. ''But the gay and lesbian community has had a pent-up desire for its own home base. Everything has finally come together to give them that.''

Originally posted Jun 04, 2004 Published in issue #768 Jun 04, 2004 Order article reprints