TV Article

The Newlywed's Game

And Jessica Simpson is a big star because...? A shrewd ''bubblehead'' act is a time-tested path to TV success, says Ken Tucker

Jessica Simpson | SHE SINGS TOO EW's Tucker says if Simpson's ''famous for being famous,'' she's in a long-running TV sorority
Image credit: Jessica Simpson: Craig Sjodin
SHE SINGS TOO EW's Tucker says if Simpson's ''famous for being famous,'' she's in a long-running TV sorority

And Jessica Simpson is a big star because...?

Ken, as someone with daughters in the target market who might know: Why is Jessica Simpson popular? Is she one of those famous-for-being-famous people, like a modern-day Zsa Zsa Gabor? -- Hanneh Kalysouf
I've just collared the nearest offspring, and I quote: ''She's funny, she's pretty, and maybe she's dumb, but she seems nice.'' Your astute Zsa Zsa comparison went over her head, but I think it's perfect. Simpson had a big career in pop music before her mainstream MTV success. For most people, though, she's like Zsa Zsa and her sister Eva were 40 years ago: glossy blondes who came on like bubbleheads, but were shrewd about celebrity. Which in turn sparks an idea: Why are Jessica and hubby Nick Lachey reviving the network variety show when they should be remaking ''Green Acres''?

(Got a TV-related question? Post it here.)

Originally posted Jun 18, 2004 Published in issue #770 Jun 18, 2004 Order article reprints
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