The Must List 2004

A Bathing Ape

WHAT A supertrendy clothing line designed by Japanese artist Nigo (pronounced Knee-go). His heavily coveted limited-edition T-shirts, sneakers, sweatshirts, jackets, and bags feature a simian theme.
PRIMARY INFLUENCE ''Planet of the Apes;'' the clothing line's motto: ''Ape Shall Never Kill Ape.'' (Nigo is one of the world's top five collectors of ''Planet of the Apes'' memorabilia.)
FAMOUS FANS The Beastie Boys, James Lavelle (Mo' Wax Records' founder), and N.E.R.D.'s Pharrell Williams, who wears Ape almost exclusively.
DOES THIS GUY SLEEP? Nigo drummed in Japanese punk band Tokyo Sex Pistols, produced the 2000 solo album Ape Sounds on Mo' Wax (costarring Mike D and Ben Lee), and released the single ''K.F.F. 2000'' with Wu-Tang's GZA. He's also designed Beastie Boys action figures and a Japan-only Pepsi can!
NEXT Williams tapped Nigo to codesign his Billionaire Boys Club label and his sneaker line, Ice Cream (for Reebok, debuting in August). A Bathing Ape invades America this fall when Nigo opens his first U.S. shop in New York City. Until then, you're stuck with eBay.

Originally posted Jun 25, 2004 Published in issue #771-772 Jun 25, 2004 Order article reprints