News Article

Tee Hee

Tee shirt spoofs pricey fashion logos --The ''Je Deteste Fakes'' parodies trendy ''J'Adore Dior'' tee and wins over Cameron Diaz and Christina Aguilera as fans

By Alice M. Lee | Aug 20, 2004

Tired of those overpriced ''J’Adore Dior'' tees, L.A.-based designer Rocio Soler whipped up a sartorial retort. And voilà! ''Je Déteste Fakes'' tanks that send up logo-happy fashion victims. ''I wanted to do a funny spoof,''she says. Soon, her cheeky -- and affordable -- Jolie Vie label (Cameron Diaz and Christina Aguilera are fans of the $40 tees; there’s also a snarky greeting card line) will take on overpampered tots: The upcoming spring line includes an ''I Only Fly First Class'' baby onesie. Sadly, the irony will no doubt be lost on some customers.

Originally posted Aug 20, 2004 Published in issue #779-780 Aug 20, 2004 Order article reprints