TV Article

DVD-Day

How releasing shows on DVD affects ratings. Ken Tucker explains this query and answers other reader questions

Sarah Jessica Parker, Sex and the City | 'CITY' LIFE Sex 's Parker
'CITY' LIFE Sex's Parker

How releasing shows on DVD affects ratings

Don't you think that releasing shows on DVD soon after they air might hurt their ratings? For example, I don't bother watching 24 because I know it will be out on DVD within six months. --Seth Mathews
Seth, the producers of 24 all just had simultaneous heart attacks. You're right...to an extent. I notice this trend -- my daughters used to rent early seasons of Sex and the City on DVD and skip the new episodes. So yes, ratings can suffer. But most viewers still want to talk to their pals about what they all watched last night, so for now, the TV universe isn't in grave peril.

(Got a TV-related question for Gillian Flynn? Post it here.)

Originally posted Oct 08, 2004 Published in issue #787 Oct 08, 2004 Order article reprints