How Gretchen Wilson and Big & Rich power in 2004
AGES 31/40/30Country had lately become the province of soccer moms, but delightfully rowdy freshman efforts from Wilson and B&R made the format safe for truckers again as well as much-needed teens and twentysomethings (and coastal music execs, suddenly taking Nashville seriously again). Other acts are being signed out of the MuzikMafia jam scene fathered by B&R, now in talks with Warner Music to start their own genre-defying label.

