With expansion, though, comes a question: Will old-guard viewers — e.g., those guys who picketed Sci Fi headquarters when Farscape was canceled — stay tuned? ''If we maintain a good relationship with the hardcore fans, they'll be the greatest ambassadors for us,'' says senior VP of marketing Adam Stotsky. ''They'll scream the loudest.'' And then it may be the competition who'll look like it just saw a ghost.

Originally posted Oct 22, 2004 Published in issue #789 Oct 22, 2004 Order article reprints
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