Movie Article

Rationale of the Week

Roamin' Holiday

Surviving Christmas was ready to come out last Xmas, but DreamWorks had an agreement with Paramount not to go head-to-head with Ben Affleck's Paycheck. So, when to release last year's Xmas movie? How about in October? ''The marketplace is very crowded,'' says a DreamWorks rep, ''so we thought we'd start the holiday season early.'' Only nine shopping days till Halloween!

Originally posted Oct 29, 2004 Published in issue #790 Oct 29, 2004 Order article reprints
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