If you want to buy former Eurythmic Dave Stewart's new album, "Sly Fi" (Digital Arts), you'll have to do it online (at least until it hits stores after Christmas). It's all part of the singer-producer's plan to develop a cyber-savvy following. "I want to build up a cult internet fan base as a direct link to my creativity," Stewart, 46, tells EW Online. "It's like a [grassroots] Grateful Dead attitude but on the internet."

Stewart says he signed to the fledgling label Digital Artists, which concentrates on web commerce, because execs there are encouraging him to pursue his multimedia interests. Along with hawking his music, Stewart's website features surreal home-video pastiches he calls "Sly Fi TV," starring an eclectic cast that includes Bob Dylan, Natalie Imbruglia, and Kevin Spacey. "I'm a bit like an English Andy Warhol, always filming things," Stewart says. "I've got a kind of Factory like he had, and people always come by."

Last month Stewart held a 24-hour webcast, in which he and his visitors wrote a song, "Get Over Yourself." And he's planning to perform a live concert from a phone booth, where he'll hook his keyboard directly into the phone line. "It's going to get on the news," he says, "because it's such a bonkers idea."