And the trend is spreading to rock: In 1999, Ani DiFranco unleashed three separate CDs, and in 2000, Everclear will drop two new discs. ''The label [Capitol] was totally into it,'' says Everclear singer-guitarist Art Alexakis. ''It's a long shot, but if it works from a financial point of view, everyone's happy.''
Uh, are two albums a year really twice as nice from a label perspective? ''There are artists whose fans are so dedicated, they'll buy almost anything by them,'' says Tom Corson, marketing VP at Arista. ''But I don't think many labels would want to support it across the board.'' How come? ''Because the average fan wants GOOD music.''
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