Here's how Fred Durst and Co. pulled it off.
The Price Was Right To lure Bizkit's fans into its stores, Best Buy sold the album for $9.99 -- nearly half off its $18.98 suggested retail value and as much as $2 below its wholesale cost. The move angered other retailers, but it certainly didn't hurt Limp. Nearly 40 percent of ''Chocolate'''s 400,000 first day sales came from Best Buy.
The Tour de Force A free Napster sponsored summer tour let the band preview their new tunes for diehard fans. Then two days after ''Chocolate'''s release, the group expanded their outreach by launching a coheadlining tour with their multiplatinum hip hop labelmate Eminem at the Continental Airlines Arena in East Rutherford, N.J.
The MTV Factor The weekend prior to the album's release, the music channel aired an all star special featuring the bad boys frolicking with barely clad bunnies at the Playboy Mansion. And on ''Chocolate'''s first day in stores, Limp made an all important sales pitch on ''Total Request Live,'' where videos for the singles ''Rollin'' and ''My Generation'' are top 10 staples.
We hear Carson Daly alone snapped up a dozen copies.