Even despite his ''Dead Man Walking'' cred, it's hard to imagine Robbins pitching such a political (i.e., complicated) project to studio execs weaned on monosyllabic explanations. ''Most executives do belong to the one-sentence-pitch school,'' says Robbins, ''but [Disney president] Joe Roth is a different kind of person -- he actually reads these scripts.'' In fact, Disney gave Robbins an amazingly free hand. ''They didn't have any demands about script changes or problems with editing,'' he says. ''They were extremely hands-off.''
The project's unique appeal might have something to do with Robbins' ability to pull together one of the season's most interesting casts (John Cusack does a fierce Nelson Rockefeller, and Cary Elwes is a dashing young John Houseman). It seems Team Rodent did good: ''Cradle Will Rock'' picked up great buzz after it charmed the hordes at Cannes. BUZZ FACTOR: 6
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