Cam'ron's world a pink-and-purple paradise teeming with loose women and drug money is a sinfully great place to visit on Purple Haze. The beats (courtesy of Kanye, among others) are as hyperkinetic as the humor is twisted: Cam likens himself to ''the plant in Little Shop of Horrors'' at one point. And the ridiculous laughs duly complement an off-the-charts arrogance that makes Jay-Z seem bashful. Once again, Cam proves why he is hip-hop's best guilty pleasure.

