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WHY IT SHOULDN'T HAVE WORKED It was hard to imagine another horror film breaking out just three weeks after Blair Witch — especially one from an aging star (Bruce Willis) and a nobody filmmaker (M. Night Shyamalan).
WHY IT DID ''I see dead people.'' A pitch-perfect ad campaign featured Haley Joel Osment uttering that magnetic tagline. But an even bigger factor helped push it to $294 mil: It was really good (see its six Oscar nominations). Always helps.
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