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WHY IT SHOULDN'T HAVE WORKED Produced deep in the woods, far from Hollywood, by a few friends for $35,000, the faux documentary suffered from poor production values, no big names, and a super-small-time distributor (Artisan) that had never made more than $15 mil on a theatrical release.
WHY IT DID That newfangled bundle of tubes called the Internet, still in its adolescence, turned the Sundance entry into a $141 million sensation. A clever website drew some 22 million hits and sparked interest by suggesting that maybe the movie was based on truth.
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