DIE HARD (1988)

ROLE Vacationing John McClane faces one of the great movie villains, faux terrorist/real thief Hans Gruber (Alan Rickman) — and destroys a building in the process.

HAIR Yes, but it's spiky and not nearly as luxurious as the locks of the European-model-lookin' dudes whose butts he's kicking.

BOX OFFICE $88 million. Who needs product?

WILLIS' LOCKS AT THE BOX OFFICE FINAL SCORE Hair 8; Bald 6