TINA FEY, TRACY MORGAN, JANE KRAKOWSKI, AND JACK McBRAYER, 30 ROCK
(NBC, 8:30-9 p.m. Thursdays, returning Oct. 4)
Sure, everyone who watches 30 Rock seems to love it — problem is, not many people watch (the show ended last season in 137th place). Still, Fey is undeterred in her quest for new viewers: ''I'm going door to door with DVDs. And I want Tracy Morgan to kiss every American woman who's over 25 on the mouth. Then they would at least know they were in litigation with someone who's on a television show.'' (Read more about the new season)