2007'S MOST BUZZED ABOUT: MAD MEN

WHY THEM French-cuffed shirts. Tailored suits. Fedoras. What's not to love? Especially when such retro-chic fashion travels on the backs of 1960s ad execs who spend their days smoking, boozing, scheming, and sleeping around? AMC's drama Mad Men nails every period detail down to the political incorrectness, giving its sardonic wit (a man refers to a woman as a ''piece of fruit that went real bad real fast'') a guilty thrill. —Vanessa Juarez

WHY JERRY DELLA FEMINA, CHAIRMAN OF AD AGENCY DELLA FEMINA-ROTHSCHILD-JEARY AND PARTNERS, IS BUZZING ABOUT MAD MEN

''Mad Men is like watching the History Channel, except with people screwing around. They've been great at mimicking the time. I was just getting into the business at the end of that period and smoked three packs of cigarettes a day. People had more fun then. I'm still doing all of the things Iwas doing in 1967, and I still think someday I'll look like Don [Draper].''