35. TIM PALEN
AGE 46
JOB TITLE Co-president of film marketing, Lionsgate
SMART BECAUSE He made torture
porn look cool. Palen walked the line between provocative and vulgar with his artful posters for the Saw and Hostel franchises. With partner Sarah Greenberg, used grassroots tactics to turn Crash into an Oscar winner and Tyler Perry into a
household name. Plus: Palen shoots many of Lionsgate's movie posters
himself.
RAW TALENT His book of photos, GUTS, comes shrink-wrapped in a Styrofoam meat tray.
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