34. SACHA BARON COHEN
AGE 36
JOB TITLE Actor/writer/producer
SMART BECAUSE He shattered the film-comedy landscape with Borat, creating something blazingly new: guerrilla improv as social commentary. And he's about to try it again with another character — gay Austrian fashion journalist Brüno — after signing a massive deal with Universal.
NEXT Sings alongside Johnny Depp in Sweeney Todd.
JUST PLAYS DUMB Wrote his Cambridge thesis on Jewish involvement in the U.S. civil rights movement.
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