12. DICK COOK
AGE 56
JOB TITLE Chairman,
Walt Disney Studios
SMART BECAUSE He refocused
the best-known
brand in entertainment.
Last year, Cook cut the
studio's slate and articulated
a new vision: Disney
movies would reinforce its
family-friendly image. Out:
arty dramas. In: Pixar,
princesses, and pirates — cash cows (Pirates grossed
$2.7 billion worldwide)
that drive theme park
traffic and toy sales. That
strategy works in music,
too. Witness the success
of Hannah Montana.
TOY
STORY Has a Pirates pinball
machine in his office.
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