46. JEFF WALKER
JOB TITLE Comic-Con impresario
SMART BECAUSE He figured out how to make geek chic. As an independent marketer/sci-fi buff, Walker was one of the first to see the potential of Comic-Con as a launchpad for films like The Matrix and X-Men. His success with those movies, plus years of tub thumping, has turned the convention into a roaring buzz machine.
SCARY MOVIE He's developing his own horror film, The Drive-In.
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