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RACHAEL RAY
TV Shows: Rachael Ray, 30-Minute Meals, $40 a Day
Foodies may hold up their nose to Ray's simplified methods — cans! frozen goods! a repellent hot dog here and there — but even Ray has admitted, ''I'm not a chef, I just cook.'' Chalk up Ray's mass appeal to knowing how real people shop and eat. Astonishingly productive, Ray has wrung her practical lifestyle into a full-on brand: three programs — her trademark meal-in-half-an-hour cooking show, the $40 a day travel guide, and a syndicated daily talk show — a lucrative cookbook series, and a magazine lay the foundation to the giggly 39-year-old's burgeoning empire. She's even coined a new term: ''EVOO'' (that's extra virgin olive oil, if you've been living under a rock) was officially inducted into Oxford American English College dictionary in 2006.
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