16. SIMON COWELL AND RYAN SEACREST
AGES 49; 33
TITLES American Idol judge; host
SMART BECAUSE Both have expanded their brands well beyond Idol. Seacrest's quest for total media domination continues via his
production company (E!'s Keeping Up With the Kardashians, NBC's Momma's Boys) and a hosting/producing deal with E! that runs through 2012. Season 3 of the Cowell-produced summer hit
America's Got Talent averaged 12.7 million viewers, and his X Factor protégée Leona Lewis saw her album debut at No. 1 in the U.S.
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