2.TINA FEY
AGE 38
TITLE Exec producer,
30 Rock; actress
SMART BECAUSE Not only did she captivate the nation with her uncanny, brilliant take on Sarah Palin, but Fey also capitalized on that attention and
focused the spotlight on her beloved but low-rated sitcom. She ended her Emmy acceptance speech by coolly and coyly plugging all the ways viewers can watch 30 Rock (Hulu.com, iTunes, United Airlines, ''occasionally on actual television''), and then made sure the show delivered on the post-Palin viewer surge with episodes smartly studded with mass-appeal stars (Oprah and Jennifer Aniston). The result: Rock's premiere scored its highest numbers ever.
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