22. LAUREN ZALAZNICK
AGE 45
TITLE President, NBC Universal Women and Lifestyle Entertainment Networks
SMART BECAUSE A savvy tastemaker,
Zalaznick courts affluent, educated viewers (the exact kind advertisers love) with Bravo's reality gold mines Project Runway, Top Chef, the Real Housewives franchise, and Kathy Griffin: My Life on the D-List, which has turned into a surprise Emmy-winning machine. An impressive understanding of successful product integration across platforms — Top Chef and Project Runway never met a sponsor they didn't try to hammer you over the head with — won her control of Oxygen and iVillage.com. Plus, thanks to NBC Universal's deal with Magical Elves, the Runway producers are staying in Zalaznick's family, even if Bravo's signature show bolts to Lifetime.
Add your comment
The rules: Keep it clean, and stay on the subject or we might delete your comment. If you see inappropriate language, e-mail us. An asterisk * indicates a required field.