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  • A long time ago, at a Comic-Con far, far away, the friendly gent in the picture above came to what was once a comic-book convention…
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LIGHTING A FIRE

A long time ago, at a Comic-Con far, far away, the friendly gent in the picture above came to what was once a comic-book convention with a mission that even a Jedi might find daunting: to sell a seemingly unsellable movie. The year was 1976. Comic-Con was only six years old and not yet the hive of Hollywood hucksterism and tomfoolery that it is today. The movie was George Lucas’ Star Wars. The man was Charley Lippincott (pictured). And 35 years ago this month, the modern era of Geek Pop — as well as the whole phenomenon of Fandom — was about to explode.

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Image Credit: Lucasfilm

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Comic-Con 2012

'Star Wars': Comic-Con '76 pics!

By Jeff Jensen | Aug 02, 2011

Thirty-five years ago Lucasfilm brought a little movie to a geekfest. See how together, they became a Force to reckon with.

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