The Century of the Self (2005)
Adam Curtis's mind-opening documentary looks at how our consumer culture re-coded who we are inside. The movie is a vast and fascinating essay-mosaic about how the inventor of modern PR, Edward Bernays, drew on the theories of his uncle Sigmund Freud to create a new kind of human being — not a rational citizen but an irrational consumer, ruled by unconscious appetites. It reveals how ''individuality'' has become the ultimate conformist desire. —Owen Gleiberman
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50 Best Movies You've Never Seen
We bet at least some of these will be new even to dedicated movie fans...and you'll be glad you found them
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