Knocked Up world premiere, 2007
Kicking off the Judd Apatow lovefest that SXSW grew into with Bridesmaids (he was a producer) in 2011 and the discovery of his Girls partner Lena Dunham in 2010's Tiny Furniture, was the 2007 premiere of Knocked Up. The premiere was on a Monday, toward the end of the fest, but many stayed around just to catch The 40 Year-Old Virgin auteur's newest work. They were more than rewarded with the well-received comedy and Apatow cemented his spot in SXSW history. Laura Hertzfeld