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Rihanna for Emporio Armani Underwear (2011-2012)
By Rihanna's own 2011 standard, these sultry images were practically prude: That same year, she took on whips and white leather in her S&M video, gunned a sexual predator in ''Man Down,'' and posed for Esquire's Sexiest Woman Alive cover wearing nothing but seaweed.
22 Celeb Underwear Ads: The Best and Worst
Rihanna, Kellan Lutz, Charlie Sheen and more stars have raised their profiles by dropping trou. We look back at 30-plus years of celebrity underwear modeling
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