Once Upon a Time
''Is the town on a cloud?'' one confused network insider asked. You shouldn't need to be a Once fan to understand the show's poster (for the record, that purple stuff is a magic spell). Gotta love Jennifer Morrison accessorizing jeans with a sword, though.
Grade: B
Image Credit: ABC
Fall TV Report Card: We Grade the Ads
From ''Arrow'' to ''Nashville'' to ''Vegas,'' James Hibberd's take on promo art to embrace -- or erase
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