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Making Headlines

Entertainment Weekly partners with GetGlue

GetGlue, a leading entertainment social network, has entered into an exciting deal with EW, making us their first publishing partner to-date

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Notable Ad Executions

Digital Exclusive HBO's Big Love Season 5 campaign

To promote the hit series' final season, HBO ran two distinct custom placements that leveraged social media elements to get fans talking about their favorite Big Love moments.

Digital Exclusive Orville Redenbacher Pops Up on EW.com!

Combining a homepage page morph with sponsorship of family-friendly content on EW.com, Orville Redenbacher made a huge splash this holiday season.

Print Exclusive TBS's Glory Daze campaign

EW created a 4-page unit consisting of a Reverse Faux Cover + advertorial to promote TBS's new show, Glory Daze

Digital Exclusive HP’s Spooktacular Halloween

A custom unit featuring printable pumpkin carving patterns aligned with EW.com Halloween content.

360 Integrated Buick Owns the Must List

This summer, Buick sponsored EW’s Must List platform, including the award-winning Must List app.

Digital Exclusive GM and the 100 Greatest Characters

As part of EW’s 20th birthday celebration, GM helped celebrate the greatest pop culture icons from the past 20 years.

Integrated Win NBC "First Look "Integration

NBC provided EW readers with a "First Look" at their upcoming Fall season through 1/3rd spreads in 13 consecutive issues.

Print Exclusive Trident Layers Multiple Covers

Trident Layers sponsored a multiple-cover campaign within EW’s 10/1/10 issue.

Integrated Campaign “Top 40 Box Office Draws Under 40” sponsored by Buick

EW editors named the 40 box office draws under 40 that aligned with Buick’s message – “Buick. Driving Good. 40 Ways Under 40 Minutes.”

Unique Unit Spartacus DVD Release "Skyline" Unit

Anchor Bay ran a custom "Skyline" Unit within EW's 9/17/10 issue to promote the DVD release of Spartacus. EW designed and created the ad to showcase the epic power of Spartacus by creating the illusion of the creative bleeding into the editorial.

EW Advanced Screening “Despicable Me” Screening, sponsored by Toyota

EW and Toyota hosted a 10 market screening of Universal Pictures’ summer blockbuster, “Despicable Me,” to drive awareness of the new Toyota Siena among a targeted, family audience.

EW Lounge Event EW Rocks Chicago

EW kicked off Lollapalooza with the EW Lounge: Chicago, an exclusive, music-filled, event sponsored by f.y.e., Tostitos, and 5® React™ gum.

Custom Booklet Fall Entertainment Preview Booklet

EW created the Fall Entertainment Preview custom booklet to reach Toyota Sienna’s “hip parent” target.

Integrated Win Intel: Summer Movie Moments

EW delivered Intel’s “Core Moments” messaging with the custom “Summer Movie Moments” in-book franchise and custom online posts.

Integrated Win Honda “15 Most Surprising Duets”

EW delivered Honda’s “Opposites in Harmony” messaging with the custom “15 Most Surprising Duets” in-book feature and online custom gallery and video.

Mobile Program Fall Movie Preview Goes Mobile

EW brought the pages of the magazine to life in the Fall Movie Preview Issue with Microsoft Tags.

Print Exclusive Custom Gatefold for HBO’s True Blood

HBO True Blood sponsored a single page cover gate in celebration of EW’s 20th Birthday: Characters issue.

Integrated Emmy Program L'Oreal Paris and the 2010 Emmys

L'Oreal Paris owned EW's 2010 Emmy coverage through sponsorship of EW's Pre-Emmy Event, inclusion in the Emmy Insider cross-title editorial package and through a consumer-focused Red Carpet Weekend sweepstakes.

News Article The EW Must List App

Check out the official Press Release as well as other coverage stemming from EW's offering for this exciting new device

Digital Exclusive HP's Printable Summer Entertainment

A series of four Summer Entertainment galleries that included HP-branded printable keepsakes.

Digital Exclusive Sprint's Virtual Runway unit

An exciting rich media placement that ran on EW's homepage in June, 2010.

Expanding the Boundaries of Print EW goes mobile!

Summer Movie Preview Mobile Program.

Print Exclusive HTC Owns Summer Movies!

Summer Movie Calendar Gatefold

Exciting new products on EW.com Starz utilizes two new digital sponsorship opportunities on EW.com

A campaign promoting the second season of Party Down.

Print Exclusive with Front Row Panel Extension TNT's Southland multi-cover/mailer campaign

An exciting multiple cover execution promoting TNT's Southland coupled with an exclusive digital content mailer to EW's Front Row Panel.

Digital Exclusive The Shutter Island Sponsored Trailer Hub

A unique branding execution promoting the film's theatrical release.

Digital Exclusive Bravo becomes the first sponsor of EW's new Meebo toolbar

A social network-based content sharing tool with an embedded sponsor opportunity.

EW Advance Screenings Nobody does screenings like EW!

HBO recently partnered with EW for two multi-region advance screening opportunities offered exclusively to our subscribers.

Digital Exclusive Freschetta and Tonight's Best TV

A custom 300x600 unit where sponsor creative was aligned with an interactive editorial unit touting EW's Tonight's Best TV selections.

Resources

The EW Must List App
Apr 23, 2010

Check out the official Press Release as well as other coverage stemming from EW's offering for this exciting new device

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Eye-Catching Ad Units on EW.com

A quick look at some of the exciting new digital high-impact units that EW has to offer

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AdAge Awards EW Must List
Apr 23, 2010

Entertainment Weekly’s Must List app wins Media Vanguard Award from AdAge for having the “Best Magazine App with a Purpose”

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EW Digital: In the News
Apr 23, 2010

A recent article from Read Write Web talks about some of the exciting and ground-breaking activities keeping EW at the forefront of the digital publishing landscape

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Breaking Boundaries!
Sep 29, 2009

Entertainment Weekly and CBS unveil the first-ever use of video in a print advertisement to promote CBS's new fall programming and its exclusive new partner, Pepsi Max.

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EW's Media Kit for Advertisers
Sep 29, 2009

A comprehensive guide for advertisers interested in reaching Entertainment Weekly's vast and intelligent audience

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EW.com Ad Specs

A detailed, web-based guide to all manners of advertising specifications pertaining to EW.com

EW.com Ad Specs
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