To promote the hit series' final season, HBO ran two distinct custom placements that leveraged social media elements to get fans talking about their favorite Big Love moments.
Combining a homepage page morph with sponsorship of family-friendly content on EW.com, Orville Redenbacher made a huge splash this holiday season.
EW editors named the 40 box office draws under 40 that aligned with Buick’s message – “Buick. Driving Good. 40 Ways Under 40 Minutes.”
Anchor Bay ran a custom "Skyline" Unit within EW's 9/17/10 issue to promote the DVD release of Spartacus. EW designed and created the ad to showcase the epic power of Spartacus by creating the illusion of the creative bleeding into the editorial.
EW and Toyota hosted a 10 market screening of Universal Pictures’ summer blockbuster, “Despicable Me,” to drive awareness of the new Toyota Siena among a targeted, family audience.
L'Oreal Paris owned EW's 2010 Emmy coverage through sponsorship of EW's Pre-Emmy Event, inclusion in the Emmy Insider cross-title editorial package and through a consumer-focused Red Carpet Weekend sweepstakes.
An exciting multiple cover execution promoting TNT's Southland coupled with an exclusive digital content mailer to EW's Front Row Panel.