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Read itNotable Ad Executions
To promote the hit series' final season, HBO ran two distinct custom placements that leveraged social media elements to get fans talking about their favorite Big Love moments.
Combining a homepage page morph with sponsorship of family-friendly content on EW.com, Orville Redenbacher made a huge splash this holiday season.
EW created a 4-page unit consisting of a Reverse Faux Cover + advertorial to promote TBS's new show, Glory Daze
A custom unit featuring printable pumpkin carving patterns aligned with EW.com Halloween content.
This summer, Buick sponsored EW’s Must List platform, including the award-winning Must List app.
As part of EW’s 20th birthday celebration, GM helped celebrate the greatest pop culture icons from the past 20 years.
NBC provided EW readers with a "First Look" at their upcoming Fall season through 1/3rd spreads in 13 consecutive issues.
Trident Layers sponsored a multiple-cover campaign within EW’s 10/1/10 issue.
EW editors named the 40 box office draws under 40 that aligned with Buick’s message – “Buick. Driving Good. 40 Ways Under 40 Minutes.”
Anchor Bay ran a custom "Skyline" Unit within EW's 9/17/10 issue to promote the DVD release of Spartacus. EW designed and created the ad to showcase the epic power of Spartacus by creating the illusion of the creative bleeding into the editorial.
EW and Toyota hosted a 10 market screening of Universal Pictures’ summer blockbuster, “Despicable Me,” to drive awareness of the new Toyota Siena among a targeted, family audience.
EW kicked off Lollapalooza with the EW Lounge: Chicago, an exclusive, music-filled, event sponsored by f.y.e., Tostitos, and 5® React™ gum.
EW created the Fall Entertainment Preview custom booklet to reach Toyota Sienna’s “hip parent” target.
EW delivered Intel’s “Core Moments” messaging with the custom “Summer Movie Moments” in-book franchise and custom online posts.
EW delivered Honda’s “Opposites in Harmony” messaging with the custom “15 Most Surprising Duets” in-book feature and online custom gallery and video.
EW brought the pages of the magazine to life in the Fall Movie Preview Issue with Microsoft Tags.
HBO True Blood sponsored a single page cover gate in celebration of EW’s 20th Birthday: Characters issue.
L'Oreal Paris owned EW's 2010 Emmy coverage through sponsorship of EW's Pre-Emmy Event, inclusion in the Emmy Insider cross-title editorial package and through a consumer-focused Red Carpet Weekend sweepstakes.
Check out the official Press Release as well as other coverage stemming from EW's offering for this exciting new device
A series of four Summer Entertainment galleries that included HP-branded printable keepsakes.
An exciting rich media placement that ran on EW's homepage in June, 2010.
A campaign promoting the second season of Party Down.
An exciting multiple cover execution promoting TNT's Southland coupled with an exclusive digital content mailer to EW's Front Row Panel.
A unique branding execution promoting the film's theatrical release.
A social network-based content sharing tool with an embedded sponsor opportunity.
HBO recently partnered with EW for two multi-region advance screening opportunities offered exclusively to our subscribers.
A custom 300x600 unit where sponsor creative was aligned with an interactive editorial unit touting EW's Tonight's Best TV selections.
Resources
Check out the official Press Release as well as other coverage stemming from EW's offering for this exciting new device
A quick look at some of the exciting new digital high-impact units that EW has to offer
Entertainment Weekly’s Must List app wins Media Vanguard Award from AdAge for having the “Best Magazine App with a Purpose”
A recent article from Read Write Web talks about some of the exciting and ground-breaking activities keeping EW at the forefront of the digital publishing landscape
Entertainment Weekly and CBS unveil the first-ever use of video in a print advertisement to promote CBS's new fall programming and its exclusive new partner, Pepsi Max.
A comprehensive guide for advertisers interested in reaching Entertainment Weekly's vast and intelligent audience
A detailed, web-based guide to all manners of advertising specifications pertaining to EW.com
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